Elsie is a platform built for professionals in the female and sexual healthcare sectors, and I've been part of building it from the ground up. Starting from a logo and colour palette, I designed and developed the full website, produced custom illustrations and graphics for social media, and built out a complete ecommerce section. I also created fully coded intake forms in the style of Typeform, integrated directly with Stripe for payment processing.

The backend is where a lot of the heavy lifting happens. I built and integrated the subscription membership tiers with MightyNetworks, connected everything to Kit for email marketing automation, and wired it all together with Zapier so the platforms stay in sync. I also built a custom freelancer directory on the site and continue to manage and troubleshoot the backend daily as Elsie grows and currently working on new custom solutions.