I joined Here We Flo as their 4th hire, spending three years spearheading their digital presence as the brand scaled from scrappy startup to one of the most recognisable names in sustainable period and sexual wellness products.

During that time I owned the full creative output: social media content and ad campaigns, out-of-home planning, e-commerce website strategy, Amazon creatives, and all day-to-day design and brand work. It was fast, varied, and genuinely exciting work at a brand that was pushing boundaries in a sector that doesn't always get the creative attention it deserves.

These days I continue to collaborate with Here We Flo one day a week, focusing on design and creative projects including lube packaging developed from scratch, product diagrams, mockups, banners, posters, flyers, and more. Over three years I produced hundreds of pieces for the brand. This portfolio is a small snapshot.