Brand Identity for a Youth-Led SRHR Programme

I developed the logo and full brand identity for a new international development programme led by CHOICE for Youth & Sexuality, in partnership with youth-led organisations in Ethiopia, Uganda, and Kenya.

The brief called for a dynamic, youth-friendly identity that could flex across four countries and diverse audiences while staying rooted in feminist, sex-positive values.

The process was participatory by design. I consulted with each partner organisation to understand regional and cultural priorities, presented three distinct concept directions, and refined the final identity through consortium-wide feedback. The result is a cohesive brand system, including logo, colour palette, typography, and iconography, paired with a practical branding toolkit and templates for social media, reports, presentations, and merchandise, giving partners everything they need to apply the identity consistently.